ENABLING AFFORDABLE BANDWIDTH IN THE SATELLITE MARKET
Why Enterprise Caching should be deployed on all satellite links
(courtesy of Expand Networks)


Executive Summary

Satellites, with their ubiquitous coverage, can bring the data connectivity to every corner of the globe, with no terrestrial infrastructure. However, Satellite bandwidth will always be expensive due to the limited supply and the lack of disruptive technologies that reduce cost by several orders of magnitude unlike DWDM in terrestrial optical lines. Hence, a technology that enables enterprises and satellite providers to “squeeze” more bandwidth out of their existing infrastructure is required.

Expand’s ACCELERATORs, through the use of Enterprise Caching technology, have consistently shown at least 100% improvement in network capacity on Internet links. This equates to a 512 Kbit satellite link being equivalent, if not better, to a 1024 Kbit link. The extra bandwidth translates to significant cost savings and improved performance that can make satellite links more cost-effective for both enterprises and service providers.

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Introduction

Fuelled by the demand for Internet access around the world, the use of Satellite for Internet backbone links has been consistently growing over the last decade.

Growth in ISP Satcoms Link Usage

Source: DTT Consulting, 2001

Satellite Internet backbone connections typically originate either in the US or Europe, where important peering points and Internet exchanges are located. However, most of these connections are used to reach countries and or geographical areas that are not are not covered by terrestrial infrastructure (e.g. developing
countries in Latin America, oil rigs in the North Sea, transport and navy ships), or where terrestrial connections are either unavailable, or are extremely expensive.

The following chart shows the geographical breakdown of remote sites.

ISP Satellite Remote Locations, by Region in MBit/s

Source: DTT Consulting 2001.

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Growth and cost

Though underserved, these bandwidth-challenged regions will experience significant demand-side growth in the next years as IP traffic is expected to grow exponentially. Since terrestrial alternatives will take long to appear in these markets, these networks will be challenged with congestion, flexibility, reliability, and scalability.

In addition, bandwidth costs to these countries are extremely high due to the lack of supply, making bandwidth a critical component of any enterprise or service provider that operates a Wide Area or Global Network to these markets. This fact makes reducing cost of bandwidth an important advantage when addressing some of these resource-limited markets.

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The satellite challenges

Satellite present a few challenges to enterprises using them for backbone connectivity or for satellite service providers selling such connectivity. The two most important challenges in deploying satellite-based connectivity are:

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Enterprise Caching reduces Bandwidth Cost

Based on existing deployed technology the required price points for some countries which could be prime candidates for satellite IP are extremely hard to meet. More than any other network configuration, a satellite IP network needs to be optimized as bandwidth costs will continue to be a key component in its viability in the different markets.

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Implications for satellite Internet service providers

During 1997-1998, several Satellite Service Providers provided European ISPs with satellite capacity to connect to the US backbone. However, the proliferation of cost-effective terrestrial capacity caused most ISPs to cut down on their use of satellite links. Today, there are almost no ISPs in Western Europe utilizing satellite for backbone access.

The Europe example highlights the importance of maintaining competitive pricing in rapidly changing market conditions. As terrestrial alternatives appear and/or become more affordable, Satellite Service providers may find themselves under pressure to reduce prices. Enterprise Caching can come to the rescue. By providing extra capacity on existing network infrastructure, Satellite Service providers can grow their revenue streams and reduce costs:

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Implications for enterprises using satellite links

Satellite links are often cost-prohibitive since they provide the only possible connectivity to underserved regions. Enterprises can benefit immediately from Enterprise Caching deployments, as it provides 100-400% and often more improvements in available bandwidth. The extra capacity is dependendent in the traffic mix flowing through the link. This extra capacity provides an excellent cost avoidance mechanism for links that need to be upgraded, and can also be used as a cost reduction strategy for existing links.

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Latency implications for Service Providers

It is common knowledge that the TCP protocol is vulnerable to high latency that is inherent to satellite links, leading to poor throughput.

However, numerous studies have shown that this is only noticeable when attempting to achieve individual TCP sessions of over 400 Kbit/sec each.

Not surprisingly, latency has not been a serious issue for ISP backbone links. Most ISPs who use satellite as backbone offer dial-up connectivity to their users. Since the modem’s speed is limited to under 56Kbit/sec, the end users do not feel TCP’s limitations.

Moreover, in order to utilize their most expensive resource, ISPs try to load their backbone connection with as many users as possible. This causes the satellite “pipe” to be filled with thousands of simultaneous, individual TCP sessions – each of which is allocated only a few Kilobits. Enterprise Caching helps this effect. Because Enterprise Caching reduces bandwidth consumption of individual TCP sessions, more sessions can be fit in the satellite pipe, and the average session bandwidth will be even lower.

Specifically, Service Providers will be able to accommodate for a significantly higher number of users on a given “pipe”.

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Objective results - ISP

The following MRTG graph generated by an ISP using the Cisco router clearly illustrates the ACCELERATOR’s effectiveness on a T1 (1.544 Mbps) 2-way satellite link.

The graph contains real-life ISP traffic (combination of HTTP/FTP/POP3/etc.). The blue line represents WAN bandwidth (sent over the satellite link), optimized by the
ACCELERATORs. The shaded green area represents the effective bandwidth transferred over the link and delivered to the LAN (user) side. It is clear that the ACCELERATORs enabled a dramatic 50% decrease in traffic over the satellite link.

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Flexible Network Implementations

The ACCELERATOR product line has multiple deployment scenarios. For satellite links, the ACCELERATORs can be connected to:

  1. A satellite modem via serial interface

  2. An Ethernet LAN (between router and LAN or as a Server on the LAN)

  3. A FRAD (CSU/DSU) for Frame Relay

Since satellite networks are mostly point-to-point systems, ACCELERATORs should be connected to the satellite modems in service providers and corporate networks. LAN connectivity may be the preferred connectivity when the corporation relies on a managed service, or there is an encryption or VPN device before the modem.

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Summary

Expand’s field-proven Enterprise Caching can come to the rescue of satellite links at a time when they are experiencing price and capacity pressures.

By providing 100% and often more extra capacity on existing network infrastructure, Satellite Service providers can grow their revenue streams and reduce costs. For enterprises ACCELERATORs provide an excellent cost avoidance mechanism for links that need to be upgraded, and can be used as a cost reduction strategy for existing links.

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About Expand Networks
Expand Networks pioneered the development of Enterprise Caching Technology which increases network speed, capacity and throughput by 100 to 400 percent or more. Expand Networks offers a reliable, cost-effective and easy-to-deploy solution to the strain created on networks by mission-critical applications such as Intranet, Extranet, B2B, ERP, CRM, Thin Client and the Web. By accelerating the deployment of new services and applications and offering sophisticated monitoring and management capabilities, Expand Networks improves the end-user experience and reduces the Total Cost of Ownership. Clients include leading organizations such as Motorola, Texas Instruments and the United States Department of Defense. Expand Networks is headquartered in Roseland, New Jersey and Tel Aviv, Israel with offices throughout the United States and in the United Kingdom, France and Italy. The company's sales force is augmented by a global network of Value Added Resellers. To learn more, visit
www.expand.com or call (888) 892-1250.

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